My New Plan: Phase #1 Complete!

You may remember that I have been busy reworking my Business Plan. After a slight false start in which I made all the books at the site paid downloads, I have now started to move them back.

The reason for this was quite straightforward, I wanted to harmonise the offerings at Amazon (Kindle) and White Dove Books. As you can’t give away books on Amazon (except for special promotions) I thought I would make the books low cost, purchasable downloads on both platforms.

However, there was an issue with Amazon not liking the fact that I had already given away the books for free at my site and some of our books are also being offered free on other sites. So, that was clearly not the way to go and I subsequently announced my intention, in a previous post, to move White Dove Books back to a free site.

Well, I thought I would take the opportunity to proofread each book at the same time and so it is taking a bit of time, but I feel it will be well worth it in the end. However, I can announce that Phase #1 is now completed.

We now have a new front page with most of the books on it being offered for free. In addition, the books delivered through our plugin and therefore being distributed via our affiliates are the same books as displayed on our new front page. So this completes the first phase of the reworking of White Dove Books.

I hope you enjoy the new Free Books Section!

Posted in The Challenge

2013: What a Year!

If you are a regular reader here, you will know that at the beginning of last year, I set myself the ambitious goal of making $1 Million within 1 year. So, I thought it was about time I let you know the final outcome of my year-long challenge, discuss the changes that have taken place on the web over the course of the year and identify any lessons learned.

First off, let’s deal with the actual figures. You can see from the graph below that I actually earned $20,714.13 for the year …

Total Income 2013

Well, I can hear you say, that’s a long way short of $1 Million!

Yes – that’s right – and it is also a lot worse than I have done in previous years too. So what exactly was going on last year and was I mad to set such a big goal – way out of my comfort zone? I’m glad you asked ;)

There were two major factors that affected my performance, the biggest of which was Google’s algorithm changes over the course of the year (variously know as Penguins and Pandas). These changes were designed to filter rubbish from the Google SERPS. As you know, I don’t write rubbish, but as with any automated system, Google’s changes were not perfect and my main site got caught in the crossfire so to speak. The upshot of the Google changes meant that traffic to my main site plummeted and, with it, Adsense income dropped dramatically.

The second big thing that happened during the year was that the main affiliate program I was promoting went through a major change of approach and that led to a reduction in the income generated via the program. As I had decided to focus on this one program over the year, this change seriously impacted my bottom line.

Around August, I became seriously demotivated (very unusual for me) and a bit disillusioned with the whole internet thing. I stopped writing and began thinking about the way ahead. It was a lengthy period of reflection. I spent a lot of time just walking the dog and thinking. One of the things I wanted to do was rationalise the distribution of books at White Dove Books with those offered on Kindle. As you can’t give away books on Kindle (except in special promotions) I came to the conclusion that I should start selling my books at White Dove Books. I have now decided this is the wrong way forward and will be returning White Dove Books to a free books site soon.

My thoughts are now crystalising and I believe that affiliate marketing represents my way forward. I will be working more closely with the affiliate programs I have found to work and will also be offering all of my books as rebrandable tools for others to make money too – this will be accomplished via Smart Rebrander. Watch our for more details later in the year.

So, was I a bit mad to set that $1 Million goal? Yes – probably! But, I did manage to push my thinking into places where it otherwise would not have gone. So it was not a completely worthless exercise. In addition, I have learned a valuable lesson from Google this past year i.e. the ultimate success of my business must be accomplished without dependency on  the vagaries of their programmers.

That’s about it for now. There’s a lot of work ahead for me as I implement my new business model. It’s time to take a deep breath and get back to work!

Posted in My Results Tagged with: , , , ,
Will EdwardsMy name is Will Edwards and on this site you can follow my journey to success!

arrowGet Our Free Newsletter
Affiliate Program | Archives | Privacy | Contact