We now have a new header and colour scheme that I think brightens things up a bit. In addition, we added breadcrumb navigation to the top of posts/pages and removed post dates from download pages.
It is perhaps somewhat ironic that now that we have finished trying to attract traffic directly from Google that we have decided to rework our permalink structure. Ironic because it is usually done for SEO purposes.
In our case, we already had a ton of traffic (about 1.7 million visitors per year) so we did not want to tinker with anything that might adversely affect our rankings. Now that Google has done its worst with their Penguins and Pandas pecking away at the SERPS, we felt we could do it without worrying too much about the consequences.
Changing your permalink structure is not something to be undertaken lightly because you don’t want all of your pages that are already indexed by Ms G to end up sending visitors to your 404 page! So, if you want to do this, there is a neat little tool I found that will automatically generate the rediect code you will need to insert into your server .htaccess file.
We are still working on the Newsletter. We now have the new responsive design in place for scheduled mailings, but we are still working on our blog broadcasts. This is important because we want the newsletter to look good on mobiles as well as other devices.